Impersonation is a common form of gendered abuse that women face online, and often accompanies or facilitates other offenses such as cyberstalking, doxxing, intimidation and threats, and morphing. Impersonation refers to the act of pretending to be someone else or falsifying the identity of a person “with the intention of harming, defrauding, intimidating or threatening anyone”. The internet, by giving users the option to remain anonymous and create multiple identities, makes impersonation easy and its detection difficult.
Women face harm from impersonation in two ways. One, the perpetrator may impersonate the identity of someone with whom the woman is close or is likely to establish contact. This is a common means adopted by cyberstalkers to get a woman to disclose personal details or share personal images, which can be used to commit further offenses such as doxxing, intimidation, and non-consensual intimate image distribution (NCIID). This is commonly referred to as catfishing.
The second way in which women face harm from impersonation is when the perpetrator masquerades as the woman to her friends, family, other public connections, and on online sites, usually with an intention to damage her reputation or credibility. By faking the identity of the woman, the perpetrator may send offensive messages and post lewd or inflammatory content online, which could, in turn, invite harsh responses, equally offensive and lewd comments, and threats from the recipients of such messages. This can worsen the woman’s relationship with her contacts, invite social ridicule, damage her reputation and credibility, and even lead to offline harm. Some cases of online appropriation of a woman's identity also involve posting morphed pictures on fake social media accounts created in her name in order to tarnish her reputation in the eyes of her network, and to invite unwanted attention and harm from others. Such acts of impersonation can force women to limit their online presence, including by deactivating their social media accounts.